WE ARE EXPERTS AT SEARCH ENGINE OPTIMIZATION, MARKETING & REPORTING
With over ten years experience helping small and medium sized businesses dominate in the search engines. Norcal has the skill set to help your business achieve unimaginable results through optimizing your website to show up for organic searches. We can also create high performing search engine marketing campaigns that highly target your prospective customers and can ultimately lower your cost per acquisition. With our sophisticated integration of Google Analytics we provide world-class reporting on all SEO and SEM marketing efforts giving your business complete visibility.
SEARCH ENGINE OPTIMIZATION
Experts at optimizing websites to perform for organic search.
SEARCH ENGINE MARKETING
We're professionals at managing your Google Pay-Per-Click.
Experts at setting up Google Analytics, conversion reporting.
HIDING THE MONA LISA
Our clients often ask us "Why is it important to optimize the content on my website?". The best analogy we can give is that when you've got a beautiful amazing website that nobody even knows about, that's like taking the Mona Lisa and hanging it in a closet. You can have the most incredible website of all time, but if it's not search engine optimized, than no one will be able to find it. What good does that do you or your customers? Search engine optimization ensures a steady source of traffic independent of outside marketing that is often higher intent than leads produced from other channels.
THE PERFECT 3 POINT APPROACH TO ESTABLISHING AN SEO / SEM PLAN
Whether you are establishing a new SEO / SEM game plan or rehauling your old one; this is the 3 point method we recommend your company starts with in terms of establishing your businesses search presence.
1. WEBSITE / LISTING OPTIMIZATION
Norcal will perform keyword / traffic research on Moz.com (a leading industry search analysis tool) to find the best opportunities to obtain traffic and then optimize all of the content on the website based on this plan.
Perform analysis and submit SEO game plan.
Optimize all content on Pages, Blog Posts & Directory Listings - (text, images, videos, etc) for keywords & search terms.
We will provide you with a list of recommended keywords & phrases and routinely examine what gains have been made in ranking for these terms. We will also create and manage your Google My Business & Google Webmaster accounts, providing you with accurate business listings that are optimized as well to outperform your competitors in search.
2. GOOGLE PAY-PER-CLICK
We'll create your Google Adwords account, configure your campaigns, keywords, audiences and conversion reporting. Norcal will perform comparative analysis of your competitors to help create superior performing campaigns that help you dominate in search.
Google Contextual Search
Google Display Advertising
We will also integrate all of your paid search and organic search efforts into the 3rd point of our marketing approach; integrated Google Analytics - which help provide complete visibility over what your marketing is doing in real time.
3. GOOGLE ANALYTICS
What really ties all of your paid and organic marketing efforts together is Google Analytics. This reporting suite goes far beyond merely reporting how many hits and visitors you had. It offers complete visibility over your paid marketing campaigns and offers sophisticated real time reporting.
Within a short amount of time you'll be able to tell where your leads are coming from, the ratio at which they convert, how much your leads are costing and what the most popular channels that drive them are. This type of sophisticated marketing reporting is what cutting edge marketers use to out perform their competition and is what will help distinguish you head and shoulders above your competitors that have never even heard of Google Analytics.
PUT OUR SEARCH ENGINE EXPERTISE TO USE
Interested in having Norcal establish an SEO / SEM game plan for your business? Reach out and we'd be happy to find out a little more about your business and discuss the details further with you.