I've been doing search engine optimization for clients for a very long time and some of the most frequent questions I get pertain to what my methods are and what tools I use. Clients know we achieve remarkable SEO results but they have very little insight as to what happens behind the curtain.
Today we're going to take a look at some straight SEO wins that we've achieved for our customer and how we got them. We're going to recommend a few tools to help you achieve similar results on your own using some fundamental strategies that will help you score big wins.
After reading this article, if you deploy some of the tools and strategies outlined here, you will improve your SEO dramatically and increase your keyword authority exponentially.
Now here's where it get's CRAZY - 540 keywords ranking between pages 1 and 2.
After 1 run of 3 months of SEO we were able to secure 93 top 3 position keywords.
How did we do it you're wondering? What's the secret behind creating HUGE SEO wins like that for your clients and yourself? The answer is going to dissapoint you. There is no magic bullet, there is no secret service you've never heard of. The methods I use are entirely white hat. I work my butt off doing keyword research, competitive analysis, and look for low competition keywords that produce high amounts of traffic.
I don't look at a Google Search Results page and say "I'm going to write an article to rank for that query". That's a dumb approach to securing traffic. What I do is look for chinks in the armor. I look for queries that have little to no competition but still produce high amounts of traffic. I then write a thoroughly carefully planned article using SEO best practices for content writing.
With a little backlinking ingenuity, I'm able to secure rank quite quickly in most cases with a minimum amount of effort. So with that in mind, here's some of the tools I use for SEO for my clients. I highly recommend them if you plan on doing SEO for yourself or anyone else.
TOP 10 SEO TOOLS
TheGoogle Ads Keyword Planner tool is a useful resource for building strong keyword lists. Its tools for generating keyword ideas and bid estimations can help you plan your marketing strategy.
SEMrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities and lots more.
3) Moz.com Moz offers SEO tools that includes keyword research, link building, site audits, and page optimization insights in order to help companies to have a better view of the position they have on search engines and how to improve their ranking.
Majestic is an SEO tool that basically does one thing and does it well. Majestic specializes in backlinks. So, you will NOT find keyword difficulty, monthly search volume, rank tracking, on-page/technical SEO audits, content tool or organic traffic data in Majestic.
Ahrefs.com is a well-known toolset for backlinks and SEO analysis. Their site audit tool will analyse your website for common SEO issues & monitor your SEO health over time; - Ahref Alerts will keep you notified of new & lost backlinks, web mentions and keywords rankings.
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your website's presence in Google Search results.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, leads, clicks, hits, and many other important metrics.
Is your web page mobile-friendly? Test how easily a visitor can use your page on a mobile device. Just enter a page URL to see how your page scores.
Google Structured Data Testing Tool— (SDTT) provides a variety of ways to develop, test, and modify your structured markup. Rich snippets like review stars are the results of structured data that google is able to interpret.
GTMetrix is one of the tools that we have found ourselves using more and more to get detailed reports about our site's performance. It is a free tool that analyzes your page's speed performance using Google Page Speed and YSlow.